STEELE Fitness Uses Excelsior Jeweler's Theme Bracelet to Promote Fitness

Taking jeweler Brian Walters up on his offer for a jewelry give-away, STEELE Fitness presented his creation to weight-loss winner Stephanie Walker at the Mall of America. 

A standing room only crowd surrounded the MOA rotunda last Tuesday night to see the 2012 STEELE Fitness challenge winners announced. In addition to designing and creating the bracelet in solid sterling silver, Excelsior jeweler Brian Walters offered to add one diamond for each ten pounds lost by the winner.

The design incorporated the STEELE "S" from their logo which just happened to be the first initial of the name of the winner too.

"We were pleased to be a part of the event and felt that presenting our creation to the winner of a fitness challenge was a great way to not only reward the winner for her effort, but also to welcome STEELE Fitness to the Excelsior area," said Walters.

The new STEELE location plans to open later this year.

Walters previously announced plans to give away one ring or jewelry item each month, borrowing the idea from the hit TV series "American Chopper" that builds and donates custom motorcycles." 

Walters has previously made rings for Minnesota Vikings players, world famous musicians, NHRA motor racing, Mr. & Ms. Minnesota bodybuilding champions, the ILYA yachting association and even the Hells Angels motorcycle club. 

"We are looking forward to more applicants for our monthly ring/jewelry give-away," Walters said.

Other companies interested in working with Brian should e-mail their logo with a brief bio on the company, number of employees and how they might choose to donate or award their custom "theme ring."