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STEELE Fitness Inks Deal to Open New Excelsior Location

A new grocery store will also occupy site of the former Mason Motors building, although exactly which one has not yet been officially announced.

A new fitness center and store is coming to .  expects to open its fifth location by winter, and the 5,000-square-foot training facility will be part of a new retail complex located on Water Street between Oak and George streets.

The property is being developed by Oppidan Investment Company, a national property development firm based in Minnetonka. Oppidan’s planned development, the first major development in Excelsior in several years, also will include a grocery store that will replace the building.

While rumors have swirled on exactly which grocery chain will occupy the site, city officials say a formal announcement has yet to be made.

"We do not know who the tenant is, we just know it is going to be a grocery store," Excelsior City Manager Kristi Luger said. "They should be announcing the official tenant in the next week or two."

STEELE Fitness will take full advantage of its location near Excelsior Bay on Lake Minnetonka. During spring and summer, STEELE Fitness members will have an opportunity to take part in paddleboard workouts, lake swims and water aerobics with specialized trainers.

In another distinct twist, STEELE trainers will be able to travel between the new Excelsior location and an existing STEELE training center in Wayzata on customized, STEELE personal watercraft. During spring and summer, trainers can zip across the lake to provide services at each location, cutting down on travel time for employees and customers.

“The upcoming Excelsior location is another example of how we are challenging the status quo for fitness facilities,” said Steele Smiley, founder and CEO of STEELE Fitness. “Excelsior Bay, in addition to our unmatched training and nutrition services, will give residents a truly unique workout experience.”

In addition to the use of the bay, the new location will have an expansive one-on-one training floor, a group training room and state-of-the-art locker rooms, as well as STEELE’s signature garage doors.

“We are excited to bring something new to Excelsior and be a part of the new business development in the area,” Smiley said.

The group training room will further expand the "STEELE T.W.O." group training concept, which provides an upbeat, yet sophisticated team atmosphere featuring a mix of cardio, resistance and strength training exercises. Similar to all other STEELE locations the center will feature five-star amenities and have a retail boutique carrying a number of active-wear and lifestyle brands for the public.

Existing STEELE Fitness locations include Wayzata, Edina and St. Paul. A center in downtown Minneapolis opens this fall.

Scott Grieve October 26, 2012 at 11:50 AM
And the grocery store will be a ________________?
Banja Grl October 26, 2012 at 03:23 PM
Where's the info on the grocery store? Is it going to be a Trader Joe's? Unfair to tease story in head and then have nothing! Banja Grl
imsunny November 27, 2012 at 03:43 PM
I heard it is not Trader Joes

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